![]() You can feature mini-games on your Wechat Official account, inviting people to join in one of your WeChat articles. Wechat mini-program can be shared on your WeChat account or other WeChat Official accounts, but also on WeChat Moments, in private messages, or WeChat groups. Thanks to the fact, that those mini apps and their new features are built-in WeChat framework, they are very shareable, which is an amazing feature for all marketers trying to reach out to existing and new customers. This allows you to perform a task easily and quickly, with a faster loading speed. In addition, it leaves a feeling of great freedom to the customer, especially for services that he doesn’t need frequently enough to download the full app.įor example, regarding JD.com, which specializes in electronic product e-commerce, app users who need a hairdryer, do not necessarily want to download the application for a single need, so the mini-program can meet this need without compelling them to install an app (this is valid for other areas: travel, food delivery, taxi order, etc.). With a successful mini-program, customers will also be more inclined to download the full independent app (if it exists) to have access to the full experience and -why not- have access to special offers on this platform. Good marketing tool for other apps and official accounts The possibility of being able to invest more cheaply in mini-apps allowing customers to discover a service or product is very attractive. They are easier to access and less constraining. Mini-program development provides a new way for businesses to contact existing Chinese consumers and attract new users and offer them a new experience within Wechat. Why develop a mini-program for your brand? Wechat mini-programs can also be shared between WeChat friends in the app. Mini-program users can use the WeChat search bar, and the user can receive a recommendation from WeChat to find Wechat mini-programs based on their location (searching for nearby mini-program options) but they can not find them by approximative research (by theme or keyword for example). The WeChat mini-programs are decentralized, meaning that there is no space for searching all the mini-programs in the Chinese market. Now it’s also possible to sell cross-border products, which is also a game changer for the WeChat store ecosystem. Chinese consumers have already adopted the changes brought by the innovations of these programs due to the eCommerce market being already well established in China and in particular on Wechat, their native app. Wechat stores are working remarkably well. The main difference between a classic application and a Wechat mini-program in mini-app is based primarily on the instantaneous aspect of the application and its simplicity compared to an application that will take longer to load to display a more complex page. This is all used to generate more and more traffic and create more of a monopoly for the parent company, Tencent. The strategy of simplifying target users’ life is also very clever because it allows the WeChat messaging app to monopolize the user within the WeChat ecosystem rather than download other applications. It is also a bargain for e-commerce business marketers who see it as one more way to get closer to their target market. It makes sure all users’ apps and cravings are but one click away. WeChat’s mini-program feature in the philosophy of the company is based on the desire to make Wechat even more practical for its hundreds of millions of users. E-commerce mini-programs (the most interesting for marketers).Among the various types of mini-programs, the most frequent are : And because it is a « mini » program it does not require a lot of storage space. The main advantage, of course, is the convenience as they are already within WeChat, so there is no need to install another app to open the program. It is the lighter version of a regular APP. It is like a « subprogram » in the WeChat ecosystem. WeChat mini-programs are actually like apps that are already included in the Wechat app. Contact us What are WeChat mini-programs?
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